Unless you’ve been living under a rock, you probably know that Black
Friday, the day after Thanksgiving, and Cyber Monday, the Monday after
Thanksgiving, are two of the most hyped, busiest shopping days of the
Christmas shopping season. They’re also two of the most lucrative days
of the year for affiliates.
If you’re an affiliate who sells products that appeal to Christmas
shoppers such as toys, gifts, electronics, sporting goods, gift baskets
or apparel, this is the time of year you need to be focused. Having a
plan and executing it now will greatly increase your traffic, the
quality of your the amount of your commission you earn.
If you’re looking to make money this holiday season, you have less
than a couple of weeks to get your site ready. Have fun with these
tips, and be sure to get started today!
Post About Deals
If you create content on your site about Black Friday / Cyber Monday
coupons and deals and create unique search optimized pages on these
deals, you’ll be creating content that’s great for your readers that’s
also great for the search engines. Make sure to get the most out of your
headlines and use the keyword “deals,” “Black Friday” or “Cyber
Monday,” the names of the retailer, and the names of any products. Do
this, and you’ll see traffic pouring in from the search engines.
Delete Old Pages
If you have pages on your site that aren’t earning income, such as
reviews of three-year old electronics that no one buys, make sure to
pull them down and create a 301 redirect to a newer product on your
site.
Tell Your Friends
Make sure that everyone in your personal network … friends, family
colleagues and acquaintances, knows about your site, the great deals,
and the fact you’re there to help them find the right gift. Then ask
them to tell their friends, through word of mouth, email and social
media.
SEO for Holiday Keywords
While we’ve discussed the benefit of optimizing your site for product
names, brand names and model numbers, we’ve haven’t gone into depth
about holiday keywords. Look for combination of gift names and the
people who might receive them, such as “gifts for coworkers” and
“presents for grandmothers.” Optimize for some of those terms as well
and you’ll maximize your traffic and sales.
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